課程名稱 |
國際企業經營策略 International Business Strategy |
開課學期 |
106-2 |
授課對象 |
國際企業學研究所 |
授課教師 |
吳政衛 |
課號 |
IB7018 |
課程識別碼 |
724EM0460 |
班次 |
02 |
學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期四7,8,9(14:20~17:20) |
上課地點 |
管二202 |
備註 |
本課程以英語授課。先修科目 : 國際企業管理。國企所碩士班必修。 限碩士班以上 總人數上限:70人 外系人數限制:10人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1062IB7018_02 |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
The International Business Strategy course is to provide thinking and analytical framework for formulating and implementing strategies of an economic organization within the context of global competition. Assuming that students who take this course have some knowledge background in management and international business operations, this course will focus on how a company can explore cross-border value-creation opportunities and strategize resource allocation in order to realize sustainable growth.
Specifically, this course encompasses three subject units, which are critical to the expansion and growth of a multinational corporation. They are: (1) Creating Cross-border Competitive Advantages (i.e., Strategy unit), (2) Global Configuration and Collaboration (i.e., Corporate Growth unit), and (3) Global Coordination and Control (i.e., Organization unit). Putting together, they cover a wide range of strategic and organizational challenges that are related to the formation of firm-specific competitive advantages and continuous growth of a multinational corporation.
Pedagogically, this course relies upon business simulations and case studies to ensure participants’ immersion in both knowledge acquisition and real-world applications. In addition, we highly expect interactive discussions during the class to stimulate reflection and learning. Therefore, your before-class preparation, in-class participation and meaningful contribution to sustaining a good conversation would be a must. |
課程目標 |
1. To provide a detailed understanding of the concepts, frameworks and tools of international business strategy.
2. To provide an understanding of the role of strategic resources and sources of competitive advantage.
3. To develop the ability to analyze and implement a firm’s growth pathways.
4. To prepare students to work in, and eventually, lead multi-business companies. |
課程要求 |
1. Active and Meaningful Participation (20%)
2. Business Simulation (40%)
3. Cases & Write-ups (20%)
4. Final Examination (20%)
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
1. Grant, R. M. (2015) Contemporary Strategy Analysis, Wiley. ISBN: 978-1-119-12084-1.
2. Capstone Business Simulation: Team Member Guide. (Available online once registered)
3. Lecture notes and supplementary readings will be distributed in class and/or posted on the course’s website before each class.
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參考書目 |
Bartlett, C. A. and Beamish, P. W. Transnational Management: Text, Cases, and Readings in Cross-Border Management (7th edition), McGraw Hill. ISBN: 9781259010590. |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Active and Meaningful Participation |
20% |
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2. |
Business Simulation |
40% |
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3. |
Cases & Write-ups |
20% |
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4. |
Final Examination |
20% |
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週次 |
日期 |
單元主題 |
第1週 |
3/01 |
Course Orientation |
第2週 |
3/08 |
Introduction to Strategy |
第3週 |
3/15 |
Industry and Competitive Analysis |
第4週 |
3/22 |
Sources of Global Competitive Advantages, Value Chain and Global Configuration |
第5週 |
3/29 |
Strategic Innovation and Changing Paradigm of Global Competition |
第6週 |
4/05 |
National Holiday (No class) |
第7週 |
4/12 |
Scale, Scope, and Diversified Global Expansion |
第8週 |
4/19 |
Organizational Limits to Firm Scope and Vertical Integration |
第9週 |
4/26 |
Managing the Multibusiness Corporation through Mergers & Acquisitions |
第10週 |
5/03 |
Mid-term Special Session: Guest Speaker on Business Ethics and Global Corporate Social Responsibility |
第11週 |
5/10 |
Managing the Multibusiness Corporation through Joint Ventures, Alliances and Other Contractual Arrangements |
第12週 |
5/17 |
Global Corporate Strategy in Network Industries |
第13週 |
5/24 |
Organization and Tensions in Global Operations |
第14週 |
5/31 |
Corporate Transformation and Sustainability |
第15週 |
6/07 |
Strategic Simulation Plan Work Day |
第16週 |
6/14 |
Final Exam |
第17週 |
6/21 |
Group Presentations |
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